Monthly Archives: July 2010

Why Interrupting a User Just Won’t Work on the Web.


If you know me you know I am strongly averse to internet advertising and spam. I worked recently at an ad agency that are still, today in 2010, sending bulk emails to bought lists and developing complicated flash ads for … Continue reading

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How does the Gutenberg Rule work with Neilson’s F Shape Theory?


Have you considered Reading Gravity in the context of the usability research done last year by Jakob Neilson? Libby Malcolm is exploring these two design fundamentals in her latest work. Continue reading

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Email Marketing, eDM, and eNewsletters


If you must send commercial email to someone make sure you get it in shape. Libby Malcolm exposes the right way and the wrong way of doing email marketing. Continue reading

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