But how much can we rely on Social media to help us predict the results of the next election? Does the very public nature of one’s decision to follow or befriend a party leader skew the results?
Interestingly, in the last US Election, the writing was very much on the wall with Barack Obama not only blitzing the numbers game (he currently has over 4,500,000 followers onTwitter) but raising the most funds ever recorded via social media for an election campaign.
However SMH reported last week that in a two party preferred poll by Herald/Neilson the Coalition now leads Labor on a two-party-preferred basis by 52 per cent to 48 per cent.
This is in conflict with the popularity contest that is Facebook and Twitter. It has to be said, that Julia is the current PM and so should receive a social ‘handicap’ based on that alone. If the swing reported by the Herald/Neilson is to be believed then we should see a change in the pace with which these two leaders gather followers and friends.
Interesting social and political times to come in the next three weeks indeed.
by Libby Malcolm
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